"Amityville Horror"
"Sinister"
For the film magazine front cover, I was able to look back at last year’s preliminary and main tasks to refresh my memory on what were the general magazine cover conventions, and researched the conventions specific for film magazines. I had to make sure that the front cover does a good job in promoting our film and attracting the audience. I applied all of these conventions to my film magazine cover; such as having the main film characters in the centre of the main image, including sell-lines, but not too many to keep the reader’s attention on the main image. I noticed this whilst looking at covers of ‘Empire’ magazine that they have one main sell-line and two or three smaller sell lines. This gave plenty information to the reader but still lets the layout not take away attention form the main image.
The cover also has a masthead at the top of the cover and it is the biggest piece of text on the entire cover, making it stand out the most and be the first thing the reader sees when they look at the cover, but I also put an original twist to the masthead by making top of the ‘T’ in ‘FINAL CUT’ have a clapper-board style effect to it. This clapper-board creates a stronger connection to films and the audience will be able to tell this is a film magazine much easier. I made this effect by using the shape tool and drawing black and skewed white rectangles. The film magazine ‘Total Film’ has a very bold masthead that is usually in plain white and is the style that I wanted to place on our own masthead. Both 'Empire' and 'Total Film' were magazines that influenced aspects of our magazine cover.
The horror film poster had many different conventions, but not all posters contained all of them. Some conventions were non-negotiable like the main image or the release date/ information. But including other conventions would be in the preference of the creator e.g. ratings and the actor names. I analysed three supernatural horror posters and looked at many more. One convention that was always present on all posters was the institutional information that in placed at the bottom in small text. I tried to mimic this convention by finding a similar font and looking at other posters to find out what is usually written there. This convention helped my poster look a lot more professional. Other conventions I have followed were the style of the title; it being the largest text on the poster, and the place of the date being at the bottom of the poster in the middle of the institutional information as I have seen on many other posters like ‘One Missed Call’ and ‘The Cabin In The Woods’.
One way that I think I challenged conventions is with my main image. For supernatural horrors, the posters usually have the main characters or the villain for the main image. I chose to challenge this convention by having a bloody bruised hand clutching a rosary for my main image. This close-up image doesn't tell the audience whose hand it is, but whose ever hand it is, that person looks like they have been suffering and are possibly deceased. The audience might become interested in finding out who this person is and how did they become like this. This is also the reason our post-production focus group said they liked the design of the poster because it doesn't give away a lot about the narrative. I too was happy with the final product and the post-production focus group also gave me confidence by stating that they liked the main image's design and that it looked like an authentic poster. The rosary helps to put across the genre of the film which is supernatural, since religious themes feature in supernatural horrors more often than other genres of horror. The poster’s strap line states “The path of true faith never did run smooth”, this tells the audience that the characters in this film will struggle and hints at the supernatural genre of the film by referring to faith, which could mean ‘religious faith’. Lastly, I included ratings for our poster at the top of the poster, along with who rated them. This is used on other posters like ‘Insidious’ and ‘The Ring’. This helped our poster look a lot more authentic and can help attract the audience’s attention if their favourite publication has liked the film and is recommending it.
Together, the trailer, poster and magazine cover form our film’s promotional package. I think that all of these pieces do well in helping to promote our film. The trailer gives enough information for the target audience so that they know what is going on, but when we were editing we cut some footage out so that the story doesn't get spoiled. Lighting has been altered to create a darker look and add more shadows, in aid of this horror convention, and sound effects have been added e.g. whispers, to make the trailer eerier. The trailer contains the title of the film and its website URL at the end like in other trailers, so that if the viewer has enjoyed the trailer, they have a way of finding out more about the film. I think that the film appeals to its target audience well. It contains most things that you would see and what the audience would probably be looking out for, in a supernatural horror. It has quiet moments that build up tension and keep the audience on edge e.g. scene with the mysterious whispering, which they like to experience when watching a horror, but it also has some mystery e.g. strange flash backs, that thickens the plot and makes the audience figure out what is going on, instead of them just passively sitting there and absorbing all the information.
The poster looks very professional and has all of the information you would find on an existing poster. It has the name of the film in poster font that looks like it has been scratched up which might raise questions in the viewer’s mind. This is appealing to the audience because when they see a poster, they enjoy the anonymity and the possibilities it could bring. The font is also the biggest to make it more visible and one of the first things the audience sees so they immediately know the film’s name. The poster also has an original, eye-catching main image that could spiked the audiences’ imagination about the identity of the person lying there and if they alive or not. The poster clearly shows the release date of the film so the audience know then they can go see it and the ratings might help other people make up their mind if they want to go if they see the good review. But there is nothing on the poster to tell the audience more about the story, so if they were interested in finding out more, they would have to look it up by themselves which could lead them to watching the trailer. Overall the poster promotes the film very well and can even direct the audience into finding out more about the film.
The magazine cover was the most challenging because there weren't any solid sampling we could take, but I think that it fulfils its purpose nonetheless. We worked hard in making the magazine look authentic, so we spent time working on all the little details like making the puff look like it’s pealing off and adding a barcode. The promotion of the film is good because the main image features the main characters and the main sell-line has the name of the film. This way, when the audience sees the cover, they will see the actors and the name of the film first. With the film being called ‘The Entwined’ the audience will wonder if the title is referring to the two girls. Since the sell-line also mentions ‘behind the scenes’, people who are interested in how the film industry works will want to look at the article, and after reading it, might want to see the film as well. The magazine appeals well to its target audience because it offers them all the information they would be looking for when they want to have their film information fix, so they always know where to go. This is reflected in the sell-lines that mention upcoming films, reviews and the names of famous actors e.g. Johnny Depp, or famous film studios like RKO. If the audience is a fan of any of these things, it’s more likely that they will buy a copy.
Overall, when put together, all the three pieces do a good job in promoting the film three different media text forms. Then we were creating the three pieces we made sure that if an audience member saw one piece of our media, then saw another one some time later, they could immediately establish that they are related. We did this in two ways. The first way was to keep the font of the title the same. The title is exactly the same in the trailer as it is in the poster, creating a symbiotic link between the two pieces and letting the audience know that this is the same film. However, for the magazine, text functions slightly differently, and a bolder font was used so that the audience would look at the main sell-line first. This on the other hand is why we had a second way of creating a connection between all the other pieces. In all of the pieces, the rosary prop always appears. Not only does this help create a stronger symbiotic link, but it also emphasises that this rosary has got something important to do with the story.
Each of these pieces would be exposed to the public in order to attract our target audience. The poster would be placed in bus stops, on buses, in cinemas and possibly billboards. This means that most people, including the target audience, will see the poster since it is placed in places were the target audience would be at or pass at some point in the day. Since the target audience enjoy going to the cinema, they could also spot the poster whist visiting a cinema. The magazine would be placed amongst other film magazines in either newsagents windows or shops like WHSmiths on shelves. If the target audience buys film magazines regularly they will spot the new magazine. You can also pay the shop to display your magazine on higher shelves so that they would get caught in the target audiences' line of sight. The trailer would be aired in cinemas, for people who are going to see other horror film screening, this way, you can be certain that most of the people in the room will be horror fans and part of our target audience. The trailer could also be aired on television during the watershed which is around the time when people under age to see the film would be getting ready for bed and wouldn't be exposed to the imagery, but people in the target audiences' age bracket would still be up and watching television. Making it more likely that our desired target audience will see the trailer.
Audience Feedback
Our target audience are 18-35 year old men and women that are a mixture of married and single people. They are a friendly community and enjoy watching horror films in the company of their friends. They prefer supernatural horror to other horror because the notion of ‘fear of the unknown’ scares them more than a person behind a mask. The target audience watch these films about once a month and like to watch them both at home and at the cinema.
After we finished editing the trailer, we knew that we wanted to get feedback on our work. We did this in the same style we did our focus group. We planned to show representatives of our target audience all three of our media pieces and ask for feedback on different aspect of each one. We really wanted to have the same people we had for our focus group be in our feedback group, but two of the three people were not available during the times when we wanted to do the filming, so we got other people who also liked to watch horror films to replace them. We asked questions on sound, appearance, colour and authenticity to find out as much as possible. We filmed this and after we got the feedback, we uploaded the video onto our blog to help create move interactivity for the user.
After conducting this research we found out that our group thought that all the pieces looked authentic, with the poster probably being the piece that received the most positive praise. The group said that at a glance the poster looked like what a poster you would see at the cinema would look like. The only criticism was that the wounds on the arm could have had more blood or the blood could have been more visible. When we showed them the trailer, they said that they really enjoyed the choice of music and that it really helped speed up the slower shots and create tension. However, they raised a point that I agreed with. The trailer was almost like a small opening to the film and even though what was shown was good, bits could have been cut out. The magazine cover was also praised for appearing authentic and having a masthead that did well in reflecting that this was a film magazine and that it was more focused on horror. On the other hand, they said that the main image looked like it was blending in with the background too much and could have been more vibrant.
I think that all of the comments the group made are fare and has convinced me that our work’s effectiveness could be improved in a number of little ways.
Post Production Feedback
Technology
Throughout this project, I have used technology in many ways. During the research and planning stages, the internet was an important resource. I used sites like 'YouTube' and 'IMDb' to look at trailers of all horror genres which helped me in deciding which genre I would enjoy most in re-creating myself and it gave me ideas and inspiration for the film. I also watched trailers in order to analyse them and find out more about horror trailer conventions and their narratives. Another way I used technology is by filming my focus group and putting up the video on my blog. This lest you make full use of their feedback, instead of just writing down notes. Research and planning can always look a bit dull and tedious, but I got to record everything on my blog which made the process almost enjoyable. Instead of just writing, I got to include pictures and videos to make the blog a more creative place. Sometimes, I wanted to include slideshows, so I made an account on 'Slideshare.net' which let me embed slideshows into my blog which also added some interactivity to the blog.
I found out that placing my research on my blog was very useful, because I could return to it at any time, and it was available both at home and at school, which meant I could work on the blog anywhere. I also learned many new skills when placing work onto the site, such as how to embed videos and slideshows using HTML, and how to use a video camera and all of the equipment that comes with it like a tripod and how to transfer the video onto the computer and convert it.
I found using Slideshare easy to get a hold of and made use of the customisation options to present my presentation with better quality. |
When filming our trailer, we used a video camera which was usually placed on its tripod. However, when we needed more movement in the shots, we filmed by handheld. After we got all our footage, we had to convert it. We found a programme called ‘AnyVideoConverter’ which let us convert videos to flash. Then we started editing the footage in ‘Adobe Premier Pro’. We made use of its many features like the ability to change the speed of footage or how we could change the levels of volume throughout the footage. The programme let us cut up our footage to leave the bits that we wanted, and it let us add multiple levels of video and audio which became useful when we were adding music and sound effects. We also enjoyed the big resource bank of video and audio effects ‘Premier Pro’ had to offer. They helped in creating a more creepy appearance. We found this process very enjoyable as we were able to play around with all the other tools the programme had and discover if there was anything we could add to our trailer. The programme did well in helping us bring our vision to life, but sometimes if we had an idea, we would find out that the programme will not let us do it, so we had to find alternatives. For example, the programme let’s us speed up the footage, but not the audio which we found very aggravating. Perhaps there is a way, but our skills are not quite developed enough, so there is always room for improvement. But the things that the programme did let us do, it did them very well.
When creating our ancillary tasks, we used the internet again to see as many examples film magazines and posters as possible, so that we could see all the variety that is out there and decide which conventions we would keep, challenge or discard. We then used a camera to acquire our pictures that will be used for the ancillaries. For editing, we used ‘Photoshop’. By this point I have used ‘Photoshop’ enough to know all the basics, nevertheless I still explored all the possible effects it had to offer to create a realistic looking poster and magazine cover. Unlike last year, I think I went overboard a bit, trying to use many affects and make my pieces look flashier and amazing. I've learned that you must know how to properly channel your creativeness by picking only what you need, and not try to put everything on the page, so I definitely think that my ‘Photoshop’ skills have improved.
One way that I think I could have improved my post production research was by making use of websites like Facebook, Twitter or DeviantArt. I could have displayed work there and asked for some constructive criticisms.
I was happy with the finished poster, but my camera's quality wasn't the best and cause the raw pictures to have a grainy look. If I would make the ancillaries again, I would use a better camera.
Now that I have finished the project, I look forward to using the editing software in the future in making my own personal media pieces.
In conclusion, given the time restraints, lack of experience with new editing software and working in a group for the first lime on a major project, I think that this project has ended positively.