Horror Film Questionnaire

I created and handed out a questionnaire to my target audience in order to find out more about what is it that scares them, what they would enjoy and expect to see in a supernatural horror. I also wanted to find out what type of promotion they think works best when promoting a film. Hopefully, the results will help me decide what aspects of the trailer to work on, weather it be sound or mise-en-scene.

This was the questionnaire I handed out

This is an example of one of the questionnaires after they have been filled out

After gathering and looking at the filled out questionnaires, the most important things I have found out is that when the target audience are looking at horror film posters, the most important part of it is the main image and the colours used. I will have to make sure that my poster will look appealing to the target audience and that it looks professional and not tacky.
Another thing I found out was that when it came to trailers, the audience believed that music, jumpy parts and cliff-hangers or stings were the things that made them enjoy a trailer. Now I have a better idea of what to include in my trailer when it comes to shoot.