Gender: Both
male and female.
Age: 18-35
Professional Status/Educational
background:
If the target audience
are in the age bracket of 18-21 then they will most likely be in full time
education and possibly have a part time job that helps give them a feeling of
independence. They might be studying in collage or at a university with
subjects ranging from academic English and History, to more creative subjects
like Drama, Art or Media. However if they audience is in the age bracket of 21+
it is expected that they will be in a full time job that they enjoy and are
passionate about. Many of them will probably be working class because they have
just started their careers at the bottom and are trying to work their way up,
whilst others have gotten luckier and have landed the perfect job straight
away.
Personality:
The personality of our target audience can be described as
friendly, because they enjoy spending time and hanging out with their friends.
They also like making new friends and are good at making others feel welcomed. The
target audience is happy to lend a hand if they see someone struggling and get
easily exited when they hear about new upcoming films or good news in general.
They are quite mature but also like to be a bit childish at times so they can
relax and just have fun.
Marital/relationship status:
The target audience are made up of those who are single and
those who are in a relationship. If they are single, they are happy with their
current status and just hanging out with friends. If they are not single, they
are most likely in a committed relationship or have been married for a while.
Hobbies/ interests/ favourite
pastime:
The females within
the target audience adore having nights in on the sofa whilst watching some movies
with their girlfriends and order a takeaway to treat themselves, or dig into a
bowl of popcorn and sip on some beverages. Other times they may enjoy going out
to pubs and restaurants for a nice change of surroundings. The males prefer
going out with their mates to pubs and watch sports like football. They also
enjoy watching TV and movies at home whist relaxing or playing videogames
online. They prefer takeaway foods like pizza because they don’t particularly
like cooking; nevertheless they try to eat healthy as often as they possibly
can.
Favourite films, books, TV
programmes:
Orphan,
The Exorcist, Paranormal activity set, also likes violent thriller films such
as Taken. These kinds of films are enjoyed by the target audience because it
brings them to the edge of their seat and gets their adrenalin pumping. They
may also enjoy programmes like ‘Life on Mars’ because they like the mystery and
not too complicated but well thought out narratives.
‘24’ is
another programme they like to watch occasionally. This tense action packed
crime drama almost injects the audience with adrenalin and they can’t stop
watching until the ordeals are resolved.
Other films they enjoy include psychological thrillers like
‘Shutter Island’. This film brings them more
mystery and the goal of solving it. Being a thriller, it brings about more
action and tension and they enjoy this movie in particular, because it features
elements of psychological horror; from dark lighting and shadows, to the
character doubting his own sanity.
Favourite book recently read,
would be novels including drama and unexpected happenings for example:
The book named ‘15 seconds’ written by Andrew
Gross which is novel about a male who gets punished for indirectly supplying a
female with a medical drug that caused her to have a car crash and kill a
mother and baby. The female then ends up in prison, however years later her dad
takes action and causes a long winded horrific plot to get Henry Steadmen (the
doctor) put away for murder. The novel therefore concentrates on a long
tortuous process that Vance (the female’s father) causes. The target audience
thoroughly enjoying novels that take them on adventure and leaving them
wondering what will happen next.
For the younger members of the target audience, the book
‘Skulduggery Pleasant’ by Derek Landy would prove to be an exciting read, full
of mystery, deception, detectives and a little bit of the paranormal. The novel
is about a young girl whose uncle mysteriously dies and she ends up inheriting
his estate. Soon after, strange people start to target her and with the help of
an; even stranger detective, she has to solve what really happened to her uncle
and protect her own life. Whilst not telling anyone else what she’s up to. The target audience enjoys this book because
it offers some lighter reading, but still has their favourite elements of
mystery, death and the unknown. This novel, unlike most also offers some humour
and clever whit throughout the adventure, giving the target audience a bit of
joy while they read.
How often do they watch horror?
They watch horror films possibly at least once a month but
watch them more often in the winter times when the dark evenings are back in
season and horror films tend to be released in the cinema. They enjoy watching
them both at the cinema and in their own home. They may even have a small
collection of their favourite horror films or possibly posters of them.
Why do they like the sub-genre
of Supernatural?
The supernatural sub-genre; is our target audience’s
favourite due to the conventions it features. They find the idea of spirits,
demons, black magic and unexplainable paranormal occurrences a lot scarier than
the thought of a lose killer that can be caught. They like how supernatural
horrors can turn the most innocent thing like a toy, into the centre of fear
for the characters; and how the villain or threat can’t always be killed, so
the way the characters deal with the villain needs to be a lot more clever or
unusual. This is another reason why the target audience find supernatural films
more interesting than the other genres.
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